![]() They can attract high-quality leads, as well as very low-quality leads. They offer less friction in the sign up process, which helps get more users on board quicker. These types of trials are becoming the standard in the SaaS industry. Average free trial conversion rate for B2C is higher than B2B.Average free trial conversion rate for opt-out trials: 60%.Average free trial conversion rate for opt-in trials: 25%.Roughly 75% of SaaS companies offer a free trial.Let's look at some important statistics to know when it comes to free trials: Here are the three different types of trial expiration emails you should have on your radar: Free trial without a credit card upfront (opt-in trial) Each type of trial will require different actions and approaches. Not all trial expiration emails are the same. Let's get into improving conversion rates - and taking a sip of that well-deserved margarita! The 3 types of SaaS trial expiration emails you need to know ![]() We'll also include some trial expiration email templates to make your life a bit easier. We'll use real-life examples to see how best practices are applied. Here we'll go through the different types of trial expiration emails and their best practices. Beyond in-product experiences, emails are the best way to guide your trial user to become a paying customer. If you want to improve your free trial to paid conversion rate, you need to craft winning trial expiration emails. At least not if their trial is coming to an end, and they haven't clicked the paid subscription button. Nice job! Time to sit down and enjoy a margarita? So your leads are signing up for your free trial. Don't miss out on the opportunity to convert more users.Trial expiration emails: the ultimate checklist.The templates you need to nail your trial expiration email campaigns.Free trial expiring soon with credit card upfront.Free trial expiring soon with no credit card upfront.20+ Real-life examples of great trial expiration emails.Common mistakes with trial expiration emails.Anatomy of a winning trial expiration email. ![]()
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